DC Films' Suicide Squad Beating The Likes Of Rogue One In Hype

With a very unique marketing push and multiple fan-bases for each actor clamouring to see it, it should be no surprise that Suicide Squad is an anticipated film of this summer and to an extent this year. But shockingly, in a good way for DC Films, it is being more talked about and a more wanted film than Rogue One: A Star Wars Story and also Star Trek. According to ComScore Skwad generated the most social media conversations at 66K last week, beating other highly anticipated movies such as Disney’s Rogue One: A Star Wars Story (Dec. 16) and Warner Bros.’ own Harry Potter spin-off Fantastic Beasts and Where to Find Them (Nov. 18). All data is for the period of June 17-23.

In addition, Suicide Squad‘s total conversations on Pre-Act at 1.3M are beating the buzz on Paramount’s threequel Star Trek Beyond which opens on July 22 by close to three-fold, Sony’s Ghostbusters on July 15 by 1.65 times, Warner Bros.’ upcoming Independence Day weekend release The Legend of Tarzan by close to 12-fold and Disney/DreamWork’s The BFG by nearly 14-fold.

There was a trailer dropped at CinemaCon set to Sweet’s “Ballroom Blitz” that resonated with the exhibitors in the room. Suicide Squad‘s social buzz stems from character posters, a new music video from the soundtrack and new footage dropping last week. Rogue One social media jumped during the span of June 17-23 due to the news that Darth Vader was definitely returning to the Star Wars saga, and Vader voiceover James Earl Jones too. Teaser posters and a recent featurette pushed Fantastic Beasts’ chatter while the news about Bryan Cranston joining the Power Rangers’ cast as floating head mentor Zordon generated close to 33K conversations for the Lionsgate movie, due out March 24, 2017; close to half of its total online conversation to date at 68K.

Here’s the full chart from ComScore:

 Source: ComScore via Deadline

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