Warner Bros. & IMAX To Bring 'Justice League,' 'Aquaman,' And More To VR

Warner Bros. Home Entertainment has brokered a new deal with IMAX to deliver the superheroes to your eyes in full force.

The two companies have announced that they are co-financing and producing agreement to develop and release three premium, interactive VR experiences based on some of upcoming tent-pole films Warner Bros. are making like Zack Snyder's Justice League, which comes out November 17, James Wan's Aquaman, that will come out December 21, 2018 and a third untitled experience.  There will be one VR experience released per year, beginning with Justice League VR which will debut later this year.

“It’s fitting that with Imax and Warner Bros.’ shared history of launching Hollywood movies in Imax theatres, today we’re entering into our first studio deal to bring original VR content to the multiplex,” said Imax Corp. CEO Richard L. Gelfond in a statement. “A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. Justice League and Aquaman feature some of the most beloved characters on the planet, providing iconic properties to launch this effort.  This type of premium content will introduce audiences to virtual reality in standalone and multiplex-based Imax VR centres as well as other platforms.”

“We are excited to be partnering with Imax to develop and deliver premium VR experiences, and believe that capitalizing on Justice League and Aquaman characters from our well-known DC properties will broaden the appeal of this fast growing technology,” added Ron Sanders, President, Warner Bros. Worldwide Home Entertainment Distribution. “Using content and characters from these upcoming films and incorporating creative direction from some of Hollywood’s most innovative filmmakers will help us to bring a groundbreaking experience to audiences and consumers who are hungry for a cutting-edge virtual reality experience.”

For those wondering, these VR experiences will be exclusively seen in IMAX VR centres before being made available to other VR-supporting platforms - which include in-home and mobile devices. Currently there is only one centre, that being in Los Angeles, with the VR experiences costing $10 or $1/minute. Five more centres in New York, California, the UK and Shanghai are opening this year. Some of these new Imax VR venues will be located inside Regal and AMC multiplexes.

Source: Deadline


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